Privacy

Last updated 10 October 2026

What this site tracks

I use Google Analytics 4 to see how people find this page and whether they get in touch. It records:

• Page views, the page you came from, and roughly where you are (country and city).
• Campaign tags in the link you used, such as utm_source or utm_campaign, so I know which email brought you here.
• Clicks on the email, WhatsApp and booking links.
• When you open the case-study screenshots, open a question in the FAQ, or scroll to the booking calendar.

Google Analytics sets cookies (named _ga) to tell one visit from the next. I don't use it for advertising or remarketing, and I don't sell or share the data.

What it doesn't track

No forms on this page store what you type, and there are no chat widgets or ad trackers.

Booking calendar

The booking calendar is Google Calendar's appointment page. If you book a call, Google handles the details you enter under Google's privacy policy.

Opting out

You can block Google Analytics with the Google Analytics opt-out add-on or most ad blockers. The site works the same without it.

Contact

Questions, or want your data removed? Email aref@arefhq.com.